ABOUT ME
I have more than 15 years of professional experience, two master's degrees with distinction in international management and analytical philosophy, as well as several international work and study experiences.
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Information about my professional experience, skills, typology, and testimonials from former clients and colleagues can be found on this page.
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CURRICULUM VITAE
AMAZON EUROPE
May 2019 - August 2023
Principal Public Policy - SME
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Summary: EU-wide Amazon SME Ambassador towards political organizations through education on Amazon's work with SME, advocacy for SME-friendly policymaking, research, and reputational programme creation and management includin public sector and association partnerships.
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Key results: 1) Creation of "Selling Partner Voice Programme", which connects Amazon sellers with policymakers; 2) Creation of "Amazon Small Business Accelerators", free SME digitization programmes in cooperation with public sector and associations, and operational set-up and management of the German version "Quickstart Online"; 3) Representing Amazon on SME matters to European Commission, OECD and SME associations; 4) Developing research on SME growth, digitalization and role of marketplaces via supported research (Lisbon Council, OECD) and owned research (Deloitte); 5) Innovating advocacy through videos and social media campaigns.
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Promoted from Senior Manager in September 2021.
AMAZON EUROPE
January 2020 - June 2022
Principal Public Policy - Expansion Countries
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Summary: Interim management of Amazon Public Affairs in new countries, including Netherlands (2020), Sweden (2021) and Belgium (2022).
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Key results: 1) Pre launch assessment and monitoring; 2) Launch strategy in cooperation with PR; 3) Establishing key political and association contacts before launch; 4) Legislative engagements on priority topics such as consumer legislation, logistics, competition; 4) Reputational launch programmes.
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Promoted from Senior Manager in September 2021
AMAZON GERMANY
October 2015 - April 2019
Senior Marketing Manager - Marketplace
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Summary: Leading Marketplace Marketing with 4 direct and 7 dotted line reports, responsible for seller experience, performance marketing, retention and brand campaigns.
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Key results: 1) Organized dozens of seller events for sales and retention, including Amazon Germany's largest seller event "Go Beyond". 2) Improved seller experience via research and usability studies; 3) Improved seller services via structured mass surveys and focus groups. 4) Delivered dozens of sales campaigns via email, optimizing conversion. 5) Designed dozens of editorial content for websites and brochures Content (editorial, design). 6) Launched video-based educational platform "Seller University" in Germany.
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Promoted from Manager in September 2017
FOG DEPOT
January 2013 - September 2015
Co-founder
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Summary: Co-founder of Fog Depot, a manufacturer and online seller for e-liquids.
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Key results: 1) Created business strategy and organizational set-up; 2) Created product design and sourcing strategy; 3) Created sales and marketing strategy
INVENTUX TECHNOLOGIES
April 2010 - August 2012
Head of Marketing and Communications
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Summary: Leading marketing and communications in Germany, Italy, France and UK with 4 reports via trade fairs, content design, loyalty programme and PR
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Key results: 1) Delivered concept and organization of over 10 international large trade fair booths/speaking opportunities. 2) Supported launch of brand campaign "We are the sun". 3) Supported launch of partner loyalty programme.
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Promoted from International Marketing Manager in February 2011.
UNITED NATIONS DEVELOPMENT PROGRAMME (UNV)
January 2006 - February 2008
Communications Specialist
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Summary: Supported communications office of the United Nations Volunteers Programme, a sub programme of the United Nations Development Programme (UNDP)
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Key results: a) Delivery of communication and resource mobilization toolkit for country offices. b) Editing of Annual report and other publications. c) Improved website management with content maagement system.
OTHER EXPERIENCES
Pilot project for web App, Berlin. Marketing Intern at T-Mobile, Bonn. Team lead student consulting, Gurgaon and Shanghai. Sales Consultant at Meltwater News, Berlin. Freelance editor, Cologne. Student job at Jewish Museum, Berlin.
EDUCATION
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Dual Degree in International Business from ESCP Europe (Germany) and MDI Gurgaon Business School (India) - graduated with distinction (top 10% of class)
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Master of Arts in analytical Philosophy and Art History from Humboldt University (Berlin) and University of Cologne
SKILLS
MANAGEMENT
I have a reputation for being very structured and getting things done. People like to pass on complex projects to me because they know I will deliver despite a high degree of complexity or ambiguity.
CREATION
I have proven my ability to come up with original solutions and implement them too multiple times. This applies to innovative programmes as well as for asset creation.
MARKETING
I have led two teams at Amazon and Inventux and developed the strategy for my own business. My focus has been on brand, content, email, education, and events.
PUBLIC RELATIONS
I have managed PR at Inventux and the United Nations and have worked in tandem with PR on our external positioning as a Public Policy professional at Amazon Europe. My focus has been on message, campaign and programme development.
E-COMMERCE AND MARKETPLACES
Due to my 8 year experience working directly for the Amazon Marketplace business, my involvement in marketplace expansion, my role as a Marketplace ambassador towards European policymakers, and my work with various SME and e-commerce organizations, I am a subject matter expert in this field.
AMAZON
With nearly 8 years in the company, I am an Amazon veteran by Amazon standards and have a lot of experience with Amazon's way of working.
LOBBYING
I have worked with policymakers in EU, Netherlands, Sweden and Belgium to defend Amazon's political interests.
LEADERSHIP
I have led two teams with authority and multiple teams without authority with dotted lines and led my own company. All leadership experiences have been international and cross-functional from the start of my career.
TECHNICAL
While I typically work with agencies to implement technical solutions, I also have a hands-on attitude and have basic design and technical skills myself to get things done quickly when needed. (MS Office, InDesign, basic HTML and CSS, website design including this page).
LANGUAGES
I am a German national with German/Greek origin and dual citizenship in Germany and Greece. German is my mother tongue and I speak English fluently. I get by in French and Greek, but not at business level.